In the first chapter of Compose, Design, Advocate the authors provide a simplified version of Bitzer’s The Rhetorical Situation and outline important points to consider when forming an effective argument. Specifically, they list 7 issues:
- Purpose
- Audience
- Context
- Rhetorical Strategies
- Medium
- Arrangement
- Feedback/drafting
They also state that an important matter to consider is “how communication creates relationships among composers of communication and their audiences” (26). Chapter 2 essentially provides detailed questions to pose when identifying these different aspects of an argument/situation. Thus, these two chapters will become slightly more useful within the context of Intro to Digital Media once we have identified a specific exigence to form our arguments around. Just remember, when crafting your argument ask yourself, “Is my audience a bunch of old ladies and nuns?” because that context may affect your rhetorical strategies, choice of medium, and arrangement, but not necessarily your purpose (though it may change how you present that purpose to the audience).

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